Delivering insights from
"hard to reach"
audiences.
In today's complex and diverse
society, consumer experiences and needs differ.
This means government departments, their agencies,
not-for-profit organisations and commercial
enterprises need to understand what all their
various users want and expect in order to
develop appropriate policies, services and
products.
These
kinds of projects present unique challenges
Unfortunately,
not all users can be easily identified or engaged.
Conducting research with marginalised,
vulnerable groups in society, or surveying the
public about delicate issues also presents
ethical, practical and methodological
challenges.
Speak to
the experts
This
is where AIA can help. We have
built an enviable reputation for
conducting high profile research projects that
assist public sector and commercial clients in
finding, recruiting and gaining the trust of "hard
to reach" groups, as well as gauging public
opinion on politically or socially sensitive
issues, both in the UK and abroad.
Building rapport and
trust
Over
the years, we have conducted studies on a number
of controversial and sensitive issues
including:
Beyond
our "sensitive issues" research, working with
public sector clients means we have built a
reputation for finding and working with
groups as diverse as:
- Smugglers
- People
with mental and physical disabilities
- Cancer sufferers
and survivors
- Various
ethnic minorities
- Single
parent families/individuals
- High
net worth individuals, and the financially
disadvantaged
But don't just take
our word for it
For 30 years we have
conducted large scale, strategic research
that has informed discussions about complex issues
and resulted in major changes in government
policy.
To
find out how we can help your organisation gain
valuable insights from difficult to reach
audiences, or to determine how the public may
view a potentially sensitive issue, please contact
us.
We look forward to hearing from
you.
Kind regards,
Nicky
Spicer
Ian Sparham
Managing
Director
Director
Ddi
+44 (0)20 8442
2238 Ddi
+44 (0)20 8442 2235
nicky@aiaresearch.co.uk
ian@aiaresearch.co.uk
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