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AIA Research has
completed a number of interesting projects in
the beverage sector, involving new proposition
development, usage and attitude studies and
advertising testing, amongst other areas.
Here are some of
the questions our clients have been
asking:
- How can we
devise effective customer satisfaction and
acquisition strategies?
- What are the
social issues surrounding on and off-trade
drinking?
- How can we
develop our communication engagement
strategy to strike the right
chord?
- Where will
the drinks industry find future growth?
- How can we
promote "responsible" drinking and sponsorship
of sport credibly?
What questions
are important to
you?
Below
are some case studies highlighting some of the
work we've done in the beverage
sector.
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| Case study
1 |
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 Could a lager brand
credibly become involved in promoting a
responsible drinking message?
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Case study
2
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 Providing a major brewer
with the required insight to invest in a new
proposition in the mid-strength lager
category.
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| Case study
3 |
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Does "unofficial" sponsorship do
enough to maintain brand category
strength?
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If you'd like to
find out more about any of the information on
these case studies or our how we can help, please
don't hesitate to contact me.
I look
forward to hearing form you,
Ian Sparham
Director
AIA Research
Tel: +44 (0)20 8444 5678
Fax:
+44(0)20 8444 9221
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AIA Research
209-215 Blackfriars
Road
London
SE1-8NL
Tel: +44(0)20 8444
5678
Fax: +44(0)20 8444
9221
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